Revolutionising London’s relationship with stuff

As the world increasingly winds back on climate commitments and targets it is vital that we as Londoners continually challenge ourselves on what we use and how we use it. ReLondon’s annual impact report showcases our capital city as a circular economy hub that is a beacon for the world to follow. The document, with concepts and copyediting from me, showcases the impressive data and case studies via the clear narrative of ‘connecting London’.

Client
ReLondon

Year
2026

The Real History of Modern Britain is Written in Our Music

The British Music Experience isn’t just an unrivalled collection of outfits, memorabilia and footage from the best of British popular music. Interwoven within all of this is the history of Britain itself. The rebel rebels that crashed into our pop charts did so as a consequence of the political situation of the times and shaped the cultural landscape as a result. This is the campaign positioning that I built for the BME. It saw a 200% uplift in education bookings and saw parents and grandparents view the BME as an entertaining and educational day out for young and old alike.

Client
The British Music Experience

Rapid Response

It’s in their name. MSF work without borders. They don’t wait to be asked, they don’t worry about the politics, they just act and act quickly. I was tasked with developing a suite of online ads that could be deployed at a moment’s notice to boost the coffers fast. The messaging could be quickly tailored to match the crisis. The suite communicated how people could make a real difference to the front line situation by donating.

Client
Médecins Sans Frontières

The gift that keeps on growing

What better gift for a green fingered enthusiast than membership to the UK’s prestigious gardening charity? With free entry to their four wonderful gardens, discounted entry to their world renowned shows and monthly gardening advice from leading horticulturalists it is a membership truly worthy of the royal moniker. This campaign, for which I developed concepts and copy, showcased illustrations from the RHS archive and led to a 72% YOY increase in membership sign-ups.